Total Campaign Budgets: Rethinking Spend Allocation Across the Customer Lifecycle
PPCBudgetingLifecycle

Total Campaign Budgets: Rethinking Spend Allocation Across the Customer Lifecycle

ccustomers
2026-01-29
11 min read
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Rethink budgets: use campaign-level total budgets to align acquisition, activation, and retention spend with pacing and ROI.

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#PPC#Budgeting#Lifecycle
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Senior editor and content strategist. Writing about technology, design, and the future of digital media. Follow along for deep dives into the industry's moving parts.

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